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Automation for e-commerce operators focused on retention, not just acquisition.
A single email 24 hours later. No segmentation, no timing intelligence, no recovery logic beyond the first touch.
Stock levels in one system. Orders in another. Supplier lead times in a spreadsheet. The mismatches cost margin.
Order confirmed. Delivered. Then silence, or a blanket discount code. LTV is left on the table.
Every campaign starts with someone exporting, filtering, and uploading a list. It is slow and always slightly stale.
Multi-touch recovery flows with timing and segment intelligence, triggered by product category, cart value, and customer history. Not just one email.
Real-time sync between your inventory system, supplier feeds, and fulfilment layer. Stock-outs and overorders surface before they happen.
Review requests, cross-sell triggers, replenishment reminders, and loyalty tier flows, all triggered by purchase behaviour, not a calendar.
Live customer segments updated continuously from your store data. Campaign triggers fire automatically when a customer enters or exits a segment.